Bio

With a keen insight for emerging trends, I embrace the power of storytelling and meticulously identify market opportunities, constantly striving to unlock new realms of possibility and inspire beyond limits. I bring a wealth of history among diverse brands to excel in the realm of digital brand activation and digital social communications across fashion, footwear, consumer goods and media production industry among Asia Pacific region, including mainland China and Hong Kong. With every endeavor, I aim to create impactful narratives that resonate deeply and stand the test of time, solidifying as a visionary brand strategist. My true passion lies in leveraging deep insight into building a culture of healthy accountability into empowering individuals to unlock full potential, personalized attention and valuable guidance to sharpen ideas to collaboratively develop stellar solutions. Volunteered in 2023 for Asian Charity Services - NGO Workshop Facilitator in brand building and digital communications, assisting local NGOs to build digital campaign through one-day Digital Campaign Workshop.